In this episode of Straight Talk with Sally, we're diving into evergreen content—what it is, how it works, and why you shouldn't rush into it. While evergreen strategies allow you to generate leads and sales on autopilot, most successful programs start with live launches first to validate offers, build authority, create buzz, and avoid wasting money on untested ads. Even experts like Amy Porterfield recommend going live before automating, as real-time engagement helps refine your messaging and improve conversions. If you're considering evergreen sales, focus on testing your content first—then transition into automation when the time is right. 🚀✨ 🔗 Try OmniSAM Today: https://omnisam.com.au/demo Book an intro call and see how OmniSAM can transform your business processes: https://connect.omnisam.com.au/widget/bookings/omnisam-intro-call

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