In this episode, host Sally and guest Zach discuss the dynamics of running challenges, focusing on three crucial elements: audience buy-in, supporting resources, and setting expectations. Zach emphasizes the challenge of retaining attention over weekends and suggests avoiding challenges longer than seven days. He advocates for five-day challenges, aligning with the human psyche's drive to "crush it" from Monday through Friday. Zach highlights the benefits of the extra two days, providing 166% more engagement. The episode concludes with Sally and Zach recommending a five-day challenge for those getting started in this marketing strategy. We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Connect with Zach:

• Heart,Soul & Hustle's Website
• Heart, Soul & Hustle's Instagram

Connect with Sally and the Sparkle World:

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousins