In this quick tip episode, Sally emphasizes the importance of providing value in follow-up messages rather than solely focusing on sales pitches. She advocates for offering valuable resources such as articles, blog posts, or videos related to the recipient's interests, showcasing expertise and maintaining engagement. Sally introduces the concept of the "lead return sequence," where value is given three times before any ask, fostering trust and rapport with potential leads. By prioritizing value over immediate sales, Sally suggests building a foundation of trust and credibility, ultimately empowering recipients to make informed decisions about engaging further.

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