In this podcast episode, we discuss the secret to evergreening your coaching business. Evergreening means creating a system that runs on autopilot, so you can consistently enroll new clients without being tied to constantly having to live launch.

The biggest secret to evergreening is testing. Before you launch your evergreen program, you need to test different elements of your marketing and sales process to see what works best. This includes testing your offer, your messaging, your landing pages, and your sales funnel.

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