On this episode of Straight Talk with Sally, host Sally Sparks Cousins unpacks the crucial eight questions of the VTO (Vision Traction Organizer) for building a purpose-driven business. Sally starts with the importance of defining core values to guide decision-making, ensuring alignment with the business culture. She shares her 2024 focus on investing in other businesses using these questions. The episode covers establishing a core focus, setting audacious 10-year targets, and crafting a strategic marketing plan that not only attracts but retains clients.

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