Never Been Promoted Podcast with Thomas Helfrich

Gregory Mohr, franchising expert and Wall Street Journal bestselling author, joins Thomas Helfrich to discuss the world of franchising, sharing his journey from fast food management to franchise consulting. Greg sheds light on the ins and outs of franchising, helping aspiring entrepreneurs understand how to make informed decisions when choosing the right franchise for their goals.

About Gregory Mohr:

Gregory Mohr is the founder of Franchise Maven, a consultancy dedicated to guiding individuals through the franchise selection process. With over 10 years of experience, Greg has helped numerous clients achieve success by finding the perfect franchise opportunities tailored to their needs. Greg’s extensive background in various industries, including fast food management, real estate, and microelectronics, gives him a unique perspective on business ownership.

In this episode, Thomas and Greg discuss:

• Greg’s Path to Franchising: Greg shares his journey, which began in the late 1970s when he worked at Taco Bell. He eventually moved up to managing several locations before transitioning into real estate and investing in various businesses. His turning point came after reading Rich Dad Poor Dad, leading him to franchising and eventually becoming a franchise consultant.
• What Makes a Good Franchisee: Greg emphasizes that franchising isn’t for everyone. He explains that coachability is a key trait for success in franchising, as franchise systems provide proven models that require adherence while still allowing room for creativity. 
• Common Franchising Mistakes: Greg discusses the most common mistakes people make when entering the franchise world, such as underestimating capital needs, failing to validate the franchise's business model, and having unrealistic expectations of instant riches. 
• Greg’s Success Stories: One of Greg's proudest moments was helping a couple get into a semi-absentee electrical services franchise. The wife, initially behind the scenes, took full control of the business and became rookie of the year within the franchise system. 

Key Takeaways:

• Franchising Isn’t a Get-Rich-Quick Scheme
  Greg highlights that franchising takes time, effort, and commitment. Success comes from following the established system and being patient, not from expecting immediate financial returns.
• Research and Validation Are Crucial
  Before committing to a franchise, potential franchisees should research the business model, talk to existing franchisees, and fully understand the industry. It’s important to go into the process with realistic expectations and sufficient knowledge.
• Coachability Is Key
  One of the most important traits for a successful franchisee is being coachable. Greg emphasizes that franchise systems are designed to guide owners to success, but they must be willing to follow the model and learn from the franchisor.

"Franchising isn’t about instant success. It’s about following a proven system, being coachable, and giving it time to grow." — Gregory Mohr

CONNECT WITH GREGORY MOHR:

Website:https://www.franchisemaven.com/LinkedIn:https://www.linkedin.com/in/gregorykmohr/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted

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