Never Been Promoted Podcast with Thomas Helfrich

Mike Schuster, a seasoned sales leader and consultant, shares his insights on building high-performing sales teams, overcoming common pitfalls, and the importance of consistency in achieving long-term success. With decades of experience in the recruiting and consulting world, Mike reveals the lessons he’s learned along his entrepreneurial journey, touching on everything from mentorship to creating a culture of accountability.

About Mike Schuster

With over 30 years of experience in marketing, Mike Schuster is a marketing consultant and the founder of FiddleSmart Marketing. He specializes in helping small businesses and entrepreneurs develop clear, purposeful marketing strategies that connect with their audience and drive growth. Mike's approach focuses on authenticity and building long-term relationships rather than chasing quick wins. His passion for small business fuels his mission to guide entrepreneurs in fixing their marketing efforts and staying on the path to success.

In this episode Thomas and Mike discuss:

• Marketing on Purpose
  Mike stresses the importance of having a clear purpose for your marketing efforts. Too many businesses focus on the wrong metrics or get overwhelmed by the endless possibilities. Instead, Mike encourages entrepreneurs to align their marketing with their business goals and focus on actions that matter.
• Identifying Your Core Message
  One of the biggest challenges Mike sees is businesses not knowing how to communicate their value. He explains that having a clear message that resonates with your target audience is crucial. Without it, businesses waste time and money on marketing that doesn’t connect.
• Overcoming Information Overload
  Mike talks about the constant barrage of conflicting marketing advice that overwhelms small business owners. He emphasizes the need to filter out the noise and focus on strategies that work for your specific business, rather than trying to implement everything you read online.
• Why Marketing Takes Time
  Instant success is rare in marketing. Mike highlights the importance of being patient and consistent, noting that most small businesses give up too soon. He advises entrepreneurs to stick with their strategies long enough to see meaningful results.
• Customizing Solutions
  Mike shares how he works with businesses to diagnose their marketing problems and create tailored solutions. Whether it’s tweaking the message, adjusting the offer, or changing the experience, Mike helps businesses find the right fit for their audience.

Key Takeaways:

• Clear Messaging Is Key
  Businesses need to define their message and communicate it effectively to their audience. Without a clear message, marketing efforts will fall flat.
• Focus on Long-Term Relationships, Not Quick Wins
  Mike believes in using marketing to build meaningful, long-term relationships with customers rather than focusing on short-term transactions.
• Marketing Takes Time and Persistence
  Success doesn’t happen overnight. Mike encourages entrepreneurs to be patient, stay consistent, and refine their strategies over time to see real results.

“The key to fixing your marketing is aligning your message, offer, and audience. Once those are in sync, the results will follow.” — Mike Schuster

CONNECT WITH MIKE SCHUSTER:

Website: https://fiddlesmartmarketing.com/
LinkedIn:https://www.linkedin.com/in/mike-schuste

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