Never Been Promoted Podcast with Thomas Helfrich

Carter Fox, founder of Carter Fox Consulting, joins Thomas Helfrich to share his journey as a multifaceted entrepreneur, blending his passion for music and marketing. From his work as a professional musician playing with legends to his expertise in helping businesses craft effective marketing strategies, Carter brings a wealth of experience and insight to the table.

About Carter Fox:

Carter Fox is a musician, producer, and marketing consultant who has worked with a diverse range of clients, including law firms, restaurants, and entertainment companies. Through Carter Fox Consulting, he helps artists, small businesses, and entertainment professionals build their brand identities, digital presence, and customer engagement strategies. In addition to his marketing work, Carter continues to pursue his passion for music, having released his own albums and collaborated with renowned artists like Freddie Jackson.

In this episode, Thomas and Carter discuss:

• The Dual Path of Music and Marketing: Carter shares how his journey as a musician and marketer intersected. He explains how his experience managing and promoting his own music career inspired him to help other creatives and businesses develop their brand and marketing strategies.
• The Evolution of the Music Business: Carter dives into the current landscape of the music industry, discussing how streaming and new technologies have changed the way artists make money. He highlights the role of sync licensing, merch sales, and live performances in helping artists build sustainable careers.
• The Power of Authenticity in Marketing: Carter emphasizes the importance of staying true to your brand and maintaining authenticity when marketing yourself or your business. He shares how he approaches marketing by combining his love for creativity with a data-driven strategy.
• Making Money as an Independent Artist: Carter discusses the various ways musicians can generate income today, including touring, merchandise, and leveraging platforms like Spotify and YouTube. He also talks about the impact of AI in the music world and how artists can use these tools to their advantage.

Key Takeaways:

• Combining Passions for Success

Carter's story is a testament to the power of combining multiple passions into a single career path. His experience in music informs his marketing work, and vice versa, allowing him to offer a unique perspective to his clients.

• Adaptability is Key in the Music Industry

The music industry is constantly evolving, and artists must be adaptable to succeed. Carter highlights how independent musicians can navigate the challenges of streaming and digital platforms while maintaining control of their art.

• Marketing is About Authenticity

In both music and business, Carter stresses the importance of being authentic. Whether you're promoting a new album or launching a product, the key to successful marketing is building genuine connections with your audience.

"Whether you're an artist or a business, staying true to yourself and your brand is how you connect with people." — Carter Fox

CONNECT WITH CARTER FOX:

Website:https://www.carterfoxconsulting.com/
Email:[email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich |

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System