Chantel Brayley pulls back the curtain on one of retail’s biggest periods, Black Friday & Cyber Monday (BFCM) and shares actionable, quick tactics you can deploy right now (yes, weeks out, not months) whether you’re a startup or scaling brand.

Inside you’ll hear:

• Why this peak period isn’t just about big discounts but about cash flow vs profit, and how knowing the difference could make or break your business.

• Thought-provoking questions to ask about your offer: Does it drive conversions? Or does it build brand equity and lifetime value?

• How to ramp up your audience and tracking ahead of the sale, think wish-lists, influencer previews, retargeting set-ups.

• Why your email flows and automation must be short, sharp and sale-specific for this window to work.

• What happens after the sale: prepping yourself for the “hangover” period, shifting your messaging, and how to keep momentum.

• A rapid Smash or Pass on tactics: what to lean into (sneaky VIP access, mystery discount codes, influencer-led previews) and what to steer clear of (false urgency, deep discounting that undermines your brand).