Micro communities, AI-generated content, interactive emails… new marketing trends appear all the time.

They look exciting, promise growth and they often make you wonder if you’re missing something.

But not every trend deserves your time.

In this A.B.O. Quick Wins episode, I share three simple questions founders can use to decide whether a marketing trend is actually worth exploring.

I talk about:

• Your audience’s attention matters more than the trend itself
• How trends should amplify your strengths, not create new ones
• Testing small to evaluate new marketing ideas

Marketing trends can be useful but only if they align with your audience, your strengths and your capacity to execute consistently.

Timestamps:

(00:13) Which trends should you follow?

(00:31) Where is your audience's attention?

(01:02) Does a trend match your strength?

(01:34) Can you test it small before scaling?

(01:58) Conclusion

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