You make a decision. It feels right. And then doubt creeps in.

You revisit it. Question it. Sometimes even consider undoing it completely.

In this Quick Wins episode, I break down why, as founders, we second-guess our decisions so often and how to stop letting doubt take over our headspace.

The way to overcome this isn't to become more confidence but rather to better understand what’s actually happening when we doubt ourselves.

What you'll hear:

• Why most founder decisions are made in isolation
• How lack of anchoring creates endless mental loops
• Emotional discomfort vs real strategic risk
• Reversible vs irreversible decisions
• Why clarity comes after commitment

Timestamps:

(00:00) Introduction to A.B.O. Quick Wins

(00:13) You Make a Decision And Keep Revisiting It

(00:39) Reduce Isolation Before Deciding

(01:58) Don't Confuse Emotional Discomfort With Strategic Risk

(03:06) Commitment Rule Over Certainty

(04:15) Conclusion

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