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In this episode of Quilting on the Side, Andi and Tori discuss the latest trends in the quilting industry, insights from the H & H Americas event, and the importance of engaging younger crafters. They explore the significance of community, the role of classes in attracting new quilters, and the impact of digital marketing and video content. The conversation also highlights consumer purchasing trends, emphasizing the preference for local shops over online retailers.
Inside this Episode We Referenced:
2024 Quilting Trends Survey
Quilting for Community TikTok Account
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Podcast Details:
Co-Hosts
Tori McElwain
Andi Stanfield
Producer
Devan Robinson
Keywords
quilting, industry trends, digital marketing, community building, younger crafters, classes, consumer behavior, video marketing, ideal customer, crafting
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