Our guest today is Gonca Gulsar, the co-founder of Quin AI. Quin is an Audience Engine that understands real customers, their needs and their intentions, Quin helps merchants to drive conversion and increase revenue. E-commerce is an industry rich with real-time data, but processing it efficiently remains a significant challenge. Quin leverages behavioral customer data to deliver targeted actionable insights and the strongest possible conversion to the merchants. Gonca studied Organizational research at the London School of Economics and worked as a data scientist at various organizations for 20 years before starting Quin with her sister Gulsha. While running Quinn, Gonca still finds time to work as a part-time instructor at Bogazici University.

In this episode we talk about the challenges e-commerce merchants face when leveraging their data, and how applying machine learning models can boost their performance by tens of percent in weeks; what is hourly seasonality and why it is important; how COVID became the trigger to start Quin, and how 20 years of work experience instruct Gonca’s approach to designing the company’s culture.

Quin AI: https://www.quinengine.com/

Gonca’s LinkedIn: https://www.linkedin.com/in/gonca-gulser-0786403

Contact Quin’s team at:

https://www.quinengine.com/contact

[email protected]

Join us as a guest on Forward: https://dawnglobalventures.com/forward-guest

Contact us at [email protected]