Lee Faisal didn’t just start a solar company—he rewired how clean energy is sold, delivered, and trusted in Australia. As the founder of Amazon Energy, Lee took his background at a multinational panel manufacturer and flipped the playbook—focusing on face-to-face installs, transparent pricing, and long-term client relationships in a time when everyone else chased quick wins.

In this no-BS episode, we cover:

• How Lee scaled with 90% referral business
• The overlooked power of in-person installs
• Australia's battery storage boom (hint: huge federal + state rebates)
• The ROI story every commercial customer needs to hear
• How Amazon Energy is prepping for hydrogen
• Why customer education is Lee’s next big play

If you want a behind-the-scenes look at scaling an energy company without shady sales tactics or bloated teams, this is the one.

#solar #cleanenergy #foundersjourney #batteryboom #energyindependence #renewables #australianbusiness #offthegridpodcast #electrification