In this episode, I reached out to Matthew McKenzie from the Export Group. also the strategist behind the "Weet-bix" success in China. 

 

Matthew shared his view on how to select the right partners, how to identify the right audience as well as his tips and advice on taking your business to China. 

 

Show notes:  https://www.quriouschina.com/blog/how-to-pick-the-right-business-partners-with-matthew-mckenzie-the-export-group