This episode jumps into some business topics - particularly the importance of creating value as a business and how it ties into a concept by Mimi and Alex Ikonn. These entrepreneurs credit QVCA (Quality, Value, Consistency and Authenticity) as the pillars of success in their businesses and in this episode, we look at what value means, the forms it can take (psychological, social, monetary value, etc) and why it is so important. Consistency and authenticity are particularly key to master as they allow for consumers to discover your content, good or service and decide to invest their time or money. Tackling consistency and authenticity allows for quality to improve over time and in business, value is core to attracting customers to your business over a competitors so providing value alongside the Q, C and A can positively impact your longevity as a successful business! 

(Music by Wataboi: U Said It - https://soundcloud.com/wataboi/u-said-it-soundcloud)