Built In The Margins

RA Roadtrip, Tech Issues & Businesses That Keep Moving


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This week I'm sharing the story of a sourcing mistake that turned into a multi-day roadtrip around Boots stores across the North East, all because I missed a subtle difference on a product box.

What started as a simple retail arbitrage purchase became a lesson in recovery, problem-solving, and what happens when you're building a business with very little spare time.

I talk about the reality of handling increasing FBM orders, the difference between being responsible for a product versus being responsible for the entire customer experience, and why small mistakes can have bigger consequences when you're building in the margins of an already busy life.

We also dive into one of the reasons Amazon FBA suits my lifestyle so well. While I was driving around chasing stock and fixing problems, the business itself kept selling. The systems I'd already built kept working, even when I couldn't give them my full attention.

Finally, I share the irony of having to record this episode twice after a technical failure wiped out the original recording, and why resilience isn't about avoiding interruptions, it's about absorbing them and continuing forward.

If you're building a business around a full-time job, family commitments, or limited time, this one's for you.

Keep building.

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Built In The MarginsBy Russ Britton