The Adonis Effect

RACE Framework Explained: How to Build a Smarter Marketing Strategy


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Marketing feels chaotic when your channels aren’t working together - SEO, ads, email, social, all pulling in different directions.

In this episode, we break down the RACE Framework - a proven marketing strategy model used by high-performing teams to structure their entire funnel around the customer journey.

In this episode, you’ll learn:

  • Why most marketing strategies feel disconnected
  • How the RACE Framework maps marketing to the customer journey
  • KPIs that matter at each stage: Reach, Act, Convert, Engage
  • Real examples from B2B, SaaS, eCommerce, and service businesses
  • How to use RACE as a diagnostic tool to fix funnel leaks

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The Adonis EffectBy Chloe Buntin & Derek Buntin