Renowned marketing expert Rachael Shayne has helped guide some of the world’s most recognizable brands, including Procter & Gamble, Alibaba.com, The North Face, and L’Oréal. She founded an on-demand branding collective, FocusedBrands, after years of building leadership experience in the industry. In this episode, Rachael shares valuable advice on breaking into - and succeeding in- the marketing industry, underscores the importance of women supporting women, and discusses her philosophy on being an effective leader.