In this month’s episode of BD Talks, we spoke to the many-hatted Rachael Wheatley, a marketing and BD expert and Co-Director of Bluegreen Learning Ltd.

During the conversation, Caitlin and Rachael discussed what valuable marketing is and how to measure marketing’s efficacy in an environment awash with trackable metrics.

Learn how and why ‘volume’ and ‘ratio’ rule the roost when it comes to measuring the value of all your marketing efforts in this episode.