Restaurant Tech Trends

Ra'Chard Dennis, SVP Operations @ Insomnia Cookies


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๐Ÿš€๐Ÿช๐ŸŒ™ WARM COOKIES AT 2AM?! ๐Ÿš€๐Ÿช๐ŸŒ™


On today's ๐Ÿ”Restaurant ๐Ÿค–Tech ๐Ÿ“ˆTrends I sit down with Rachard Dennis, SVP of Operations at Insomnia Cookies, the late-night delivery-first brand delivering warm cookies to your door when most restaurants are long closed. With stops at Target, Subway, Wingstop, Taco Bell, and Smalls Sliders along the way, Ra'Chard is a proven operator who knows execution is everything.


๐Ÿ“บWATCH AND LEARN๐Ÿ“บ


๐Ÿ‘‰ How Insomnia is scaling from 360+ locations toward an 1,800-location global vision, and the "five strategic prongs" that are driving that growth

๐Ÿ‘‰ Why Ra'Chard's mantra is "no cubicle decisions" and how asking his team "tell me where you're cheating" has become his secret weapon for surfacing field innovations worth codifying

๐Ÿ‘‰ Ra'Chard's honest take on what gets oversold in the POS space and the RFP questions operators forget to ask that come back to bite them at 1AM


โž• PLUS: What Target taught Ra'Chard about leadership at age 24, how Insomnia balances in-house drivers vs third-party delivery, and his hot take on cookies for breakfast ๐Ÿช๐ŸŒ…

โž•โž• PLUS PLUS: Rapid fire answers on dunk vs no-dunk, crispy vs gooey edges, and one flagship at 100% vs 500 at 80%.


Thank you Ra'Chard for the field-tested perspective. This one's packed with ops gold for anyone scaling a multi-unit brand. ๐Ÿš€

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Restaurant Tech TrendsBy Justin Foster