Rachel Cole (@rachelcoletv1011), anchor and reporter with NBC 12 News, has spent over a decade covering Arizona’s biggest stories. From moments of raw vulnerability on assignment to the lighthearted bloopers that keep her laughing, Rachel has lived every side of journalism.

In this episode of Off Deadline, Rachel joins Melissa DiGianfilippo (@melissadflip) of Proof Publicity to share:

• The firefighter training story that became a career-defining moment
• Why vulnerability connects journalists more deeply to viewers
• How she copes with covering tragedies and child abuse cases
• The hilarious “Utah ocean” Ron Burgundy moment on-air
• Why solutions journalism matters more than ever
• How her family’s support and values shaped her career

This episode blends raw honesty, resilience, and humor from one of Arizona’s most trusted news voices.

🎧 Listen now, watch on YouTube, and don’t forget to follow @proofpublicity for more episodes of Off Deadline.

📺 Watch this episode on YouTube: https://www.youtube.com/@proof-publicity
🔗 Check out Proof Publicity → https://proofpublicity.com