It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Rachel Epstein, Head of Marketing and External Affairs at Skyral.

At the forefront of this British advanced modelling software company, Rachel leads Skyral's global marketing, brand strategy and external affairs - shaping how this innovative data company communicates its mission, drives innovation to predict tomorrow's issues and positions itself in a rapidly changing defence and technology landscape. 

Rachel brings a wealth of experience from the private and public sector. Before joining Skyral, Rachel worked at tech giant Palantir, was a senior press officer for COP26 and before that, a Senior Communications Officer at the Ministry of Defence and Cabinet Office. She is also the first guest I have had on who also worked at Higginson Strategy as an intern at the start of her career.

In this episode, we discussed:

🌾How Skyral communicated its groundbreaking achievement in reducing childhood malnutrition in Indonesia

📝 Lessons learned from interning at Higginson Strategy—and the skills that shaped a career in communications

📣 Why clear, human-centred messaging is essential in a data-driven industry

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy