Rachel Fisch is a tax and accounting expert who helps tech companies understand accountants and helps accountants transform their firms with innovative tech. She is the founder of her own firm, which recently acquired a niche firm focused on real estate agents and brokers. This makes her firm the go-to spot for tax and accounting needs for real estate professionals in Australia.

Niche markets allow businesses to focus on developing a tight network of people who know and trust each other. This is beneficial for word-of-mouth marketing and referral business.