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Ever wondered if there's still room for new players in the crowded electric vehicle market? Join me, Ken Chester, as we explore Volkswagen's ambitious plans to bring the Cupra brand to the U.S. by 2030. We'll dive into the challenges they face, from legal hurdles with existing dealers to the strategic decisions of direct sales versus a franchise model. Along the way, you'll hear about my journey in the Entrepreneur of Impact competition, where your support is vital to help me reach the top.

Shift your gears as we move from Volkswagen to Volvo's latest electric marvel, the EX30 SUV. Reflecting on Volvo's evolution from the 90s to now, we dissect the EX30's blend of performance and sustainability, highlighted by its breathtaking acceleration and advanced tech features. However, it's not all smooth sailing—discover the design challenges Volvo navigates with its minimalist interior and absence of a spare tire. This segment promises insights into how Volvo is reshaping its identity while keeping its commitment to eco-friendly innovation.

Finally, venture into the realm of autonomous commercial trucking and its transformative potential. With driver shortages and rising transportation costs, autonomous trucks are set to disrupt long-haul logistics, offering solutions to age-old industry challenges. We'll also look at the surprising resilience of passenger cars in the top 10 best-selling vehicles in America, revealing consumer priorities in today's market. No matter your automotive interests, this episode of the TechMobility Podcast promises to keep you informed and intrigued about the future of transportation.

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