Welcome to Firewall's Flashpoints, where leaders learn to scan the horizon, detect signals in the noise, and mobilize resources before threats hit. This episode explains environmental scanning as a workflow for reducing uncertainty and pivoting ahead of flashpoints.

We unpack the VRIO resource-based view and show how culture, tangible and intangible assets, and organizational systems create durable competitive advantage — and why managers must build and organize rare, hard-to-copy resources to survive digital disruptions.