Sivan Baram the CEO of Radd explains how her company has created a completely new way for customers to shop online. 

Radd uses smart AI that gives personalized product reviews tailored to each customer based on their previous shopping history. 

Meaning when you shop online, you will get customized videos of the product, what your friends think of the product and influencers explaining the product in detail. 

This is all to give you the best shopping experience imaginable.