Maria and Sean sit down with Kat Gordon, founder and CEO of 3%, a movement dedicated to increasing the number of female Creative Directors. Kat dives deep into how the 3% movement has been able to help the number of female Creative Directors jump from 3% to 29% in just a few short years, how to take an intersectional approach to increasing diversity, and how allyship can be utilized in movements. Kat talks about what being radically inclusive looks like, and how increasing diversity, inclusion and belonging translates to increased creativity and ultimately profitability in businesses.