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RADICAL REBRAND episodes
- Do I Need A Website If I Have Social Media?
Do I need a website if I have social media? This is a question that I hear often in these internet streets.
In this podcast episode, discover why having both a strategic website and social media can be an asset to your business. We will cover:
- How your website and social media work together within your overall marketing funnel.
- Why you should consider social media to be “rented space.”
- The story of how I lost my 72k follower Tiktok account overnight.
- How you have more control over your website when compared to social media.
- Why your website is your digital home on the internet.
- How having a website can boost your digital authority and scale your business.
- How your website can become a great marketing and lead generation tool for your business.
These are the backlink building tools that I recommend to get yourself some FREE PR for your business:
Featured.com
Qwoted.com
Enjoying the podcast? Make sure to hit subscribe so that you never miss an episode.
ABOUT MEGAN GERSCH:
I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.
DISCOVER YOUR BOLD BRAND PERSONA:
Comment "MAGIC" on my Instagram Reels to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.
This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got!
CONNECT WITH MEGAN:
Megan Gersch's Website
Tiktok
Instagram
Threads
Youtube
Linkedin
Facebook
8 min - Best Website Builders In 2024 (And The Worst)
Curious about what the best website platform is for your creative business? These are the BEST (and worst) options in 2024, in my opinion!
Welcome back to the Radical Rebrand podcast - where we chat all things creative, branding, web design, & business. I’m your host - Megan Gersch.
If you have been enjoying the podcast so far - make sure to hit subscribe so that you never miss an episode.
I recently did a website review for a client where they were looking to rebuild their website and we got to chatting about what website platform would be best for them
Before making a website builder recommendation, I always ask my clients:
- What’s your main goal with your website?
- Will you be selling products or services?
- How tech savvy are you? How comfortable are you with going into the website back end to make edits your own?
I’m spilling the tea on which website builders I do NOT recommend using in your business…
As well as my top 4 choices for the best website builders, why I love them, and what you need to know to make the best selection for your specific business situation.
Get a walkthrough of the Showit interface here.
Get ONE MONTH FREE of Showit here (affiliate link)Ready for your website glow-up? I’d love to help you! Check out some of my work at megangersch.com/work and if it feels like a good fit, reach out to me so we can get your project on the calendar!
ABOUT MEGAN GERSCH:
I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.
DISCOVER YOUR BOLD BRAND PERSONA:
Comment "MAGIC" on my Instagram Reels to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.
This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got!
CONNECT WITH MEGAN:
Megan Gersch's Website
Tiktok
Instagram
Threads
Youtube
Linkedin
Facebook
10 min - Bold Branding Will Skyrocket Your Revenue
How can bold branding impact your revenue?
In this episode of the Radical Rebrand Podcast, Megan Gersch dives into the essential strategies for building a bold brand that stands out in a crowded marketplace.She challenges the conventional beige and minimal aesthetic that dominates the entrepreneur space and advocates for taking risks and going bold with your branding.
Megan shares actionable steps for understanding your target audience, defining your company's mission and values, and creating a unique visual identity.
She also emphasizes the importance of consistency across all touchpoints, from customer service to in-person events, to build a memorable and impactful brand.
Challenge the Norm:
- Avoid blending in with the beige, minimalistic branding trends.
- Take risks and embrace bold, unique design choices.
Know, Like, and Trust Factor:
- Understand that your audience needs to know, like, and trust your business before they will buy from you.
- Conduct research to get clear on your target client’s preferences and pain points.
Competitor Analysis:
- Analyze competitors’ social media and comment sections to understand what their audience likes, dislikes, or wishes for.
- Identify commonalities in your target audience to craft effective messaging.
Define Your Mission and Values:
- Get clear on your company’s mission and core values as they are critical to building a strong brand connection.
- Share your mission and values frequently with your audience.
Visual Branding:
- Evaluate competitors' visual elements (logos, websites, color palettes, fonts).
- Aim to do the opposite to stand out.
- Draw inspiration from outside your industry to create unique visuals.
Building Trust:
- Highlight your experience, awards, or unique approaches to build trust with your audience.
- Use these elements to define your unique magic and market positioning.
Consistent Brand Touchpoints:
- Ensure every interaction with clients (customer service, onboarding, emails, client gifts) reflects your brand.
- Use branding opportunities at in-person events (e.g., signature clothing items or accessories).
Memorable Branding:
- Utilize subtle, memorable brand elements (e.g., signature colors, symbols).
- Consistent implementation will position your brand as a distinctive choice in the market.
ABOUT MEGAN GERSCH:
I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.
DISCOVER YOUR BOLD BRAND PERSONA:
Comment "MAGIC" on my Instagram Reels to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.
This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got!
CONNECT WITH MEGAN:
Megan Gersch's Website
Tiktok
Instagram
Threads
Youtube
Linkedin
Facebook
9 min - How To Make Your Website Look More Professional
Ready to make your website look more professional? You're in the right place!
Welcome back to the RADICAL REBRAND podcast! In this episode, Megan Gersch dives into key strategies for making your website look more professional. Megan discusses the importance of professional branding, great brand photography, user-friendly navigation, and optimizing your website's functionality. Whether you're building a new site or revamping an existing one, these tips will help you create a credible and appealing online presence.In this episode, we are covering:- How to integrate professional branding into your website (like your logo, fonts, color palette, etc.) to build trust with potential clients.- How your brand photography can make or break your website and how to leverage marketing psychology in your photo implementation.- The importance of creating a solid, well-organized website navigation structure.- Recommendations on how to complete a functionality check to test your site on both desktop and mobile and ensure everything works correctly.- How to arrange content in a logical flow to guide potential clients.- How to optimize your purchase flow and make it easy for clients to take action to work with you!- Website details like your favicon, social share image, and SSL certificate.Thank you for listening! Don't forget to subscribe so you never miss an episode. See you next week!ABOUT MEGAN GERSCH:I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.
DISCOVER YOUR BOLD BRAND PERSONA:
Comment "MAGIC" on my Instagram Reels to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.
This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got!
CONNECT WITH MEGAN:
Megan Gersch's Website
Tiktok
Instagram
Threads
Youtube
Linkedin
Facebook
7 min - Website Redesign Preparation, Simplified
Welcome back to the RADICAL REBRAND Podcast! If the thought of revamping your website feels overwhelming, you're not alone. I'm Megan Gersch, and in today’s episode, we're diving into website redesign preparation - and I'm walking you through what assets you’ll need to gather for your creative business. This is my exact website design onboarding process that I use with all of my website design clients.
What We’ll Cover:
- Why Redesign? Find out why putting off a website redesign can hurt your business and how making the website redesign a priority can boost your sales.
- Getting Organized: Within my website onboarding process, I create a Google Drive folder for all your branding goodies, from logos to color palettes and fonts. This will act as the home base for all of the assets for the website build.
- Brand photography: I’ll ask you to submit any photos that you want included within your website redesign.
- Brand questionnaire: This tool helps me get to know your brand’s vibe and vision so I can create a site that truly represents you.
- Website Copy: I provide a simple template to help you outline your website’s text.
- Search Engine Optimization (SEO) Prep: I’ll ask you to provide a few ideas for SEO keywords (aka what your audience might type into Google to find your business online).
- Technical Details: I will also need some technical details - like domain name and hosting platform access.
- Project Management: We’ll use Asana to keep everything on track and communicate throughout the project.
- Kickoff Call: Once you have gathered all of the necessary materials - we’ll jump on a call to ensure all questions have been answered before diving into designing the website.
If you’re ready to take your website to the next level, I offer two awesome packages:
Stellar Website Sprint: A strategic five-page website done in just one day. Perfect if you’ve been DIY-ing but are ready to upgrade to a pro look & feel.
Visionary Custom Websites: A completely custom site tailored to your needs, typically taking about eight weeks.
Thanks for tuning in, and I’ll catch you in the next episode!
ABOUT MEGAN GERSCH:
I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.
DISCOVER YOUR BOLD BRAND PERSONA:
Comment "MAGIC" on my Instagram Reels to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.
This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got!
CONNECT WITH MEGAN:
Megan Gersch's Website
Tiktok
Instagram
Threads
Youtube
Linkedin
Facebook
7 min - Threads, Manychat, and Pinterest As Lead Generation Sources
Welcome back to the RADICAL REBRAND Podcast! In this episode, host Megan Gersch dives into exciting new experiments she's implementing in her business to promote her branding and website design services.
First up, Megan has been leaning into Threads, a text-based social media platform similar to Twitter. She shares how using Threads as a public notes app has helped her connect with new audiences and generate dynamic conversations. Megan also provides valuable tips for maximizing engagement on the platform, from sharing hot takes to posting motivational Threads.
Next, Megan discusses her evolving Pinterest strategy. By leveraging automation tools like Repurpose.io, she effortlessly repurposes TikTok content for Pinterest, driving more traffic to her website. She also highlights the importance of creating and scheduling image pins to specific project pages, ensuring potential clients find relevant information. If you would like to try Repurpose.io for yourself, you can do so via Megan's affiliate link.
Megan's YouTube journey is also a focal point, as she outlines her long-term goal of monetization. She details her approach to creating tutorials, optimizing posts, and regularly posting YouTube Shorts to build a strong foundation for future growth.
Finally, Megan introduces her innovative new freebie built in Manychat, dubbed the "Magic 8 Ball." This fun and interactive Instagram DM quiz helps users discover their BOLD Brand Persona and gives them custom social media templates based on the persona that they received.
Tune in for actionable insights and creative strategies to elevate your brand and business!
If you enjoyed this episode, hit the like button and subscribe to never miss an episode of the RADICAL REBRAND Podcast!
ABOUT MEGAN GERSCH:
I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.
DISCOVER YOUR BOLD BRAND PERSONA:
Comment "MAGIC" on my Instagram Reels to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.
This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got!
CONNECT WITH MEGAN:
Megan Gersch's Website
Tiktok
Instagram
Threads
Youtube
Linkedin
Facebook
10 min - The Oracle Deck Experiment Begins
Welcome to the RADICAL REBRAND podcast, where we delve into the world of creativity, branding, and business. Join your host, Megan Gersch, as she embarks on a new journey with this experimental podcast.
In this episode, Megan reflects on her past podcasting experience and shares her motivation for starting anew. After six years of navigating the challenges of full-time entrepreneurship, Megan introduces her latest project: creating an Oracle deck designed to inspire and support creative business owners on their journeys.
Despite her background in branding and web design, Megan discusses her venture into the realm of Oracle decks, inspired by her personal affinity for these tools. She draws parallels between her extensive design experience and this new creative endeavor, highlighting the opportunity to showcase her design skills through a unique social media series.
Megan candidly shares the initial challenges she faced, including imposter syndrome and doubts about her writing abilities. She describes overcoming these hurdles by simply starting the process, documenting her ideas in a Google Doc, and embracing the flow of creativity that ensued.
Inspired by creators like Aryn Lei, Megan details how she plans to crowdsource ideas and document her journey on social media, aiming to connect with her audience authentically and transparently.
Join Megan as she navigates the highs and lows of creating her Oracle deck, providing insights into her creative process and inviting listeners to engage with her journey.
For updates on Megan's Oracle deck project and more insights into creativity and entrepreneurship, follow her on social media or reach out via email at [email protected].
Thank you for tuning in to the Radical Rebrand podcast. Stay tuned for more episodes where Megan explores the intersection of creativity, branding, and business.
ABOUT MEGAN GERSCH:
I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).
I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.
DISCOVER YOUR BOLD BRAND PERSONA:
Comment "MAGIC" on my Instagram Reels to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.
This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that is specific to the persona that you got!
CONNECT WITH MEGAN:
Megan Gersch's Website
Tiktok
Instagram
Threads
Youtube
Linkedin
Facebook
7 min
About RADICAL REBRAND
From the publisher's feed
Megan Gersch shares her honest takes on the world of branding, website design, marketing, entrepreneurship, and everything in between. Discover how you can build a brand that's packed with…
personality, while simultaneously infusing it with the marketing strategy that you need for it to convert.