Category Pirates

Radical Resilience Audiobook


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In a world that often feels set against you, the Radical Resilience mini-book shows you how to harness adversity to fuel your mission.

Take Dr. Gladys McGarey. Despite facing extraordinary societal and personal challenges—from being labeled as a 'dummy' due to her dyslexia to pioneering holistic medicine in a skeptical medical community—has lived a life of profound impact. At 102 years old, she's celebrated as the "Mother of Holistic Medicine," a testament to her unyielding dedication to transforming healthcare.

This mini-book is a tribute to those with an indomitable spirit and a toolkit for anyone daring to design a new category in the face of staunch opposition.

It teaches the philosophy of "holding fast" amidst life's storms, a sailor's creed that Dr. Gladys and countless other category designers have embodied. Whether it's redefining an industry, navigating personal upheaval, or championing a cause against all odds, the principles of radical resilience are universal. You'll learn how to anchor yourself in your mission, so you're not just surviving the storm—you're steering through it with purpose and conviction.

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