Kyle Norton is the Head of Revenue for Canada at Shopify, a commerce platform that helps independent businesses start, sell, market, and manage. In this episode, Kyle explains why he loves teaching radical transparency between sellers and their prospects, a philosophy he leaned into after asking himself: “Why are we as sellers so hesitant to lay out all the facts and be more consultative in the process?" Visit SalesLoft.com for show notes and insights from this episode.