Join us for an engaging conversation with David Ball, a marketing guru and founder of Arch Nemesis. David shares his journey from working with Red Bull North America to embracing a lifestyle he calls "radically mediocre," where he aims to be good enough at various outdoor activities like trail running, backcountry skiing, and skydiving to always get invited on exciting adventures. He discusses his experiences in Utah, his passion for skydiving, and how he balances risk and fun in his life. Tune in for insights into living life on your own terms and finding joy in being "good enough" at everything.David’s suggested reading list:1. "Island" by Aldous Huxley - This book engages with the topic of Western civilization and its impact on people.2. "Man's Search for Meaning" by Viktor Frankl - A memoir that explores the psychological and philosophical insights Frankl gained from his experiences in Nazi concentration camps.3. "The Shortness of Life" by Seneca - A philosophical essay that reflects on the nature of time and how to live a fulfilling life.4. "Letters to a Young Poet" by Rainer Maria Rilke - A collection of letters offering advice on writing and living a meaningful life.David recommends these as a starting point for gaining perspective on life and personal growth.Timestamps00:00 Morning in Utah01:37 Introducing David Ball02:16 David's Marketing Journey04:52 Radically Mediocre Lifestyle06:11 Skydiving Adventures08:46 The Bachelor and Reality TV11:37 Risk and Adventure in Sports16:46 Hand Cycle Racing28:38 The Range Rover Effect38:40 Personal Reflections on Wealth and Success40:52 A Memorable Piece of Advice41:14 The Influence of Upbringing and Humility42:24 Defining Success and Personal Goals44:58 The Importance of Critical Thought48:19 Education and Institutional Knowledge59:53 Mental Health and Self-Understanding01:13:16 Recommended Reads for Perspective01:14:46 Conclusion and Final ThoughtsSubscribe for more inspiring stories!