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Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
Think for a second about the last time you needed to create a form on your site. Whether it was for a shopping cart or lead generation, it probably had a field where you asked customers to select one of multiple options.
Most of us decide quickly between a radio or dropdown format as we’re creating forms, often leaving them as an afterthought of design. But what if choosing the right format for a single question in those forms meant seeing a conversion difference of 15%?
Watch this Web clinic replay for the results from a recent experiment company that puts these form options to the test.
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By MarketingExperiments
5
33 ratings
Think for a second about the last time you needed to create a form on your site. Whether it was for a shopping cart or lead generation, it probably had a field where you asked customers to select one of multiple options.
Most of us decide quickly between a radio or dropdown format as we’re creating forms, often leaving them as an afterthought of design. But what if choosing the right format for a single question in those forms meant seeing a conversion difference of 15%?
Watch this Web clinic replay for the results from a recent experiment company that puts these form options to the test.