Episode 256: If you work in an association, membership is on your mind most of the time -- or at least it SHOULD be. This week my guest, Kim Berry, Vice President of Membership, NABA Inc., shares her years of wisdom on membership, component relations, different structures and why we work at associations. We talk about the importance of a membership focus, the need for strong relationships, why you need a dedicated membership staff, and how a member focus -- remembering WHO we serve -- can make associations profitable AND relevant. What drives your passion for membership? Share a comment!