This episode: Have you wondered about rebranding your nonprofit? Many reasons can get you thinking about a rebrand including organizational evolution, new audiences, or a stronger presentation of your organization's mission statement. You may think it's too expensive or it will take years to do. Think again! My guest Gwyn Donohue, CAE, Vice President of Communications and Membership at the Pet Advocacy Network shares her successful experience working with both internal and external stakeholders and partners to successfully rebrand the association of the pet care industry! In 15 months, PIJAC became the Pet Advocacy Network. Gwyn shares the 5 Steps they used (the 5 Ps of Successful Rebranding) which include Plenty of time, Perfect Partner, Plethora of Research, Participation of Stakeholders, and Promote with a Hook or a Story. She walks us through their experience and gives details on how they did it so you don't want to miss this episode! What questions do you have about rebranding? Share a comment!