This episode: We all are Subject Matter Experts (SMEs) but many of us don't think about ourselves that way. We question our role as an expert whether it's a lack of confidence or a lack of self-awareness or maybe we think someone else has to recognize our expertise first. How can we identify our areas of strength and knowledge and leverage them to support our organization's mission, our own professional development, and help build the confidence of our members to advocate on behalf of their profession or industry? I talk about all these questions with my guest Mike Bober, CAE, President & CEO of the Pet Advocacy Network. He's back to share another 4 Step process -- Claim your Expertise with the 4 Es! He walks us through the 4 Es and how it helps individuals find their inner expert, and how these same steps can be used to support our members in identifying and owning their own expertise. Do you recognize yourself as an expert? Share a comment!