Now in its 12th year, the Association Laboratory Looking Forward Impact Report is the touchstone study of environmental factors impacting associations and their members. My guest, Dean West, FASAE, President & Founder of the company and the creator of the report, shares insights into what has changed, why the Top 5 issues haven't shifted that much over the years, and how associations can use this data to support their strategies. Listen to this fun conversation about data, strategy, and what's next for associations. How do you use data to support strategy development and implementation? Share a comment!

Season 5 episode 8 | Series episode 185