This episode: Legislative engagement is not a one-time visit to the Hill in Washington, DC -- it's an ongoing activity of relationship building and ongoing communication. While you may have a "fly-in" day to connect your members with elected officials and other decision makers, the engagement begins before that day and continues after it. Mike Bober, CAE, President & CEO of the Pet Advocacy Network, is an experienced government relations expert too; this led him to his current position leading the association that advocates on behalf of the pet industry (and by proximity all of us pet owners who benefit from the industry!). Mike walks us through the 4 Fs: Face, Facts, Focus, and Follow Up, and how these apply to legislative engagement. It all comes down to Education and Connection for both members and elected officials and their staff. You'll get a lot out of this content packed episode! How do you support long-term relationships between your members and elected officials? Share a comment!