Radio Ink Coronavirus Daily Update

What's the most effective focus and tone your messaging should reflect now and post pandemic? Dave "Chachi" Denes, president of Benztown, offers insights on that and shares ideas on how stations are navigating the crisis across the country.

Brian Mayfield, Executive Vice President of Ramsey Media, shares tips on steps they have taken in reopening their offices and how they continued to work with their affiliates and advertisers during the COVID 19 crisis.

WBAL/98 Rock Baltimore General Manager Cary Pahigian tells us how his salespeople are calling on clients, what new categories have emerged for his stations, how the state of Maryland is slowly working toward recovery and much more.

That's what we asked MacDonald Broadcasting Director of Sales John Bouwhuis in Lansing Michigan on episode #50 of our daily podcast. Michigan has extended it's stay-at-home order to the middle of June. We asked John how his team is working with clients, what those advertisers are telling him about the situation and how he's keep his people motivated.

On Wednesday, Radio Ink Editor Ed Ryan hosted a webinar with D.J. Williams, Author of "soundBAIT: Creative Weapons of MASS Distraction." Clients are ready to get back on the air. How do you approach them and what should you pitch them? DJ shared his ideas and tips to help make what you have to say be received with enthusiasm when you make contact with clients in this new world we're living in.

Amador Bustos, President and CEO of Portland-based Bustis Media, shares thoughts on how the pandemic will shape advertising revenues the balance of the year. What's in store for 3rd and 4th quarter? What category has been especially active during the quarantine on his stations and why? Listen and find out in today's Radio Ink Coronavirus Podcast.

With stations in New York, South Carolina and Florida the folks at Community Broadcasters have seen it all. Community Broadcasters co-CEO Jim Leven fills us in on had bad the revenue hit was, how May and June are looking and whether the company plans to make any permanent changes as a result of lessons learned from the past two months.

How has the Coronavirus impacted political advertising for radio? What markets will be hot, and when politicians can't "shake hands," will more dollars shake into radio coffers ? All this and more on Radio Ink's Coronavirus podcast with Katz Radio Group SVP/Political Strategies, Patrick McGee.

Kevin Garrity, CEO of Gen Media Partners, reflects on radio's role during the COVID 19 crisis, how its ability to provide companionship to listeners and nimble adaptability to meeting advertiser needs have served it and its constituents well.

Pamal Broadcasting Market Manager Bruce Feniger says business is down between 30% and 60%, depending on the month, since the pandemic hit. The good news is he's seeing signs of business returning in June. Bruce runs the Hudson Valley market for Pamal which is right near the hotspot of the virus. Check out how he's making the best of this horrible situation for his team and the company.