Jared Feldman is founder and CEO of Canvs, a data and analytics company that scours conversations on social media in order to understand viewer emotions and their implications for the programming, marketing and monetization of television. 

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Feldman casts light on the company's natural-language processing and semantic analysis techniques, which it describes as "marrying [a] machine-learning system to a human touch," explains its focus on "Emotional Reactions," and shares some of its findings--including the surprising roles that feelings of "love" and "hate" play in driving viewership.