Jonathan Farb is Chief Product Officer of ListenFirst Media, a company that aggregates and analyzes a range of data streams (including digital and social metrics, sales figures, business intelligence, CRM data, mobile metrics and more) with the aim of providing advertisers and content providers with a 360-degree understanding of their brands' performance. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Farb discusses the company's approach to data and analytics, shares some interesting statistics it has gathered, and outlines its roadmap going forward.