Radio Journeys

Radio Journeys 80 ... The Marketing Genius of Edgar Rice Burroughs

03.18.2007 - By John GrimmettPlay

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This week, we continue the Tarzan/Chandu double feature, with episodes of  these two serials both originally broadcast on September 13, 1932. But first, we take a look at the marketing ingenuity of Edgar Rice Burroughs, who may have invented the concept of the "tie-in," and in grandiose style, too.

Plus: The good Family Doctor goes shopping and makes a mess of it; and the ever stranger World Adventurers' Club takes us to a village where the women kill all the men.

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