<p>In this episode, we talk about a radio station's weird stunt before switching formats, Radioshack's weird Twitter handle, Arby's new marketing relationship with Old Spice and Peter talks about his new beverage venture.</p>

In this episode, we talk about a radio station's weird stunt before switching formats, Radioshack's weird Twitter handle, Arby's new marketing relationship with Old Spice and Peter talks about his new beverage venture.

Radio Killed the Radio Star

Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab),  Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.

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Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.

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Radio Killed the Radio Star

Radio Killed the Radio Star