In the first of a two-part episode, Amy Lombardi sits down with KUTX/98.9 Austin Program Director Matt Reilly and ATO Records/Red Light Management's National Promotion Director Howard Petruziello to talk about the ins and outs of radio promotion.

While radio play can feel totally out of reach for a lot of independent artists, there's a lot to learn about the relationship between music/program directors, promoters, and artists themselves. We'll continue the conversation in a Part 2 coming soon!