In the second installment of a two-part episode, Amy Lombardi continues her chat with KUTX/98.9 Austin Program Director Matt Reilly and ATO Records/Red Light Management's National Promotion Director Howard Petruziello to talk about the ins and outs of radio promotion.

The trio discuss the goals of promoters, labels and artists when it comes to radio play, what a campaign looks like, what Top 40 means these days, and we get a little bit of insight on Matt and Howard's careers in the industry.

While radio play can feel totally out of reach for a lot of independent artists, there's a lot to learn about the relationship between music/program directors, promoters, and artists themselves. You can find Part 1 here: https://bit.ly/2ZxHeCW