"Made for you" is at the heart of everything Sectra does, especially when it comes to developing software that improves our customers' working lives. Traci DeForge hosts a discussion about the importance of customer-centric software development with Sectra's Fredrik Hall, Head of Product Applications, and Olof Göranson, Senior User Experience Designer.

• Traci DeForge, Founder and CEO, Produce Your Podcast
• Fredrik Häll, Head of Product Applications, Sectra
• Olof Göranson, Senior User Experience Designer, Sectra

IN THIS EPISODE:

• [00:56] Fredrik and Olof give background info on themselves and Sectra
• [02:51] How Sectra defines customer centricity
• [06:36] Customer engagement drives strategic and long-term improvements
• [11:05] The process for setting priorities and choosing what to focus on
• [14:04] How they measure if they are making an impact
• [18:28] Olof shares a customer story

KEY TAKEAWAYS:

• Sectra is genuinely focused on its customers. Everyone engages with customers in a personal way and gets feedback to make the products better.
• The numbers and data are important but it's equally important to do customer visits to experience what drives those numbers.
• Getting feedback and testing while designing is just as important as feedback and checking after the release. With check-ins throughout the process, it can save time and drive the process as needed.

RESOURCE LINKS

Sectra website