In this episode, Tim Labelle, Mac Maison, and Justin Hach delve into the changing world of digital audio and advertising. They introduce Atunwa Digital and American Public Media, discussing revenue opportunities and advertising landscapes. The panel tackles attribution challenges and data's role in brand engagement. Key topics include audio tech innovations, sales strategies, and client education. They compare direct sales to programmatic advertising and explore the role of video content. The discussion also covers listener distribution, competitive strategies, and future predictions for CPM pricing and AI content, offering insights on securing revenue in a competitive market.

(0:14) Introduction to Atunwa Digital and American Public Media

(1:13) Digital audio revenue opportunities and advertising landscapes

(4:09) Tackling attribution challenges in digital advertising

(7:37) Leveraging data for brand engagement

(10:45) Innovations in audio technology and sales strategies

(24:37) Educating clients and teams on audio advertising

(26:27) Comparing direct sales and programmatic advertising

(30:57) Video content in the audio industry

(36:47) Listener distribution: Broadcast vs. Streaming

(40:50) Securing advertising revenue in competitive markets

(47:21) Strategies for audience extension and video monetization

(55:19) Analyzing threats and opportunities in digital audio

(57:56) Future predictions for CPM pricing and AI content

(1:00:13) Closing remarks