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Radisson Hotels Launches Multi-brand Platform To Enhance Digital Experience
Radisson Hotel Group launches its new multi-brand, mobile-optimized global website, RadissonHotels.com, which will also serve as an exclusive platform for members of the Rewards Club. After the website update is completed, the group will also launch the Radisson Blu Hotel Group APP at the end of July 2019. Radisson stated that 'this online development milestone marks the Group's move to digital leadership in the industry.' which I found very self-serving to start with, but their old website and app is more like something from the last decade, so it's refreshing to see them catching up in this regard.
Guests and members can browse the Group's more than 1,100 hotels worldwide on the updated RadissonHotels.com website and make it easy to book.
The RadissonHotels.com website and the Radisson Hotel Group app will bring a customized digital experience to the new and old members of the Rewards Club. The interactive design of the interface between the website and the app is very user-friendly and will be the central platform for earning points, viewing and redeeming points. In addition, users can view all member benefits of Rewards through the platform.
Eric De Neef, Executive Vice President and Global Chief Commercial Officer of Radisson Hotel Group, said: "The launch of RadissonHotels.com is an important milestone for us to become an industry leader. All brands can be reached through this integrated platform, which will greatly improve user experience and enhance the value of search engine optimization. RadissonHotels.com is one of the core business initiatives of our five-year plan, which will drive our business transformation and make Radisson Hotel a priority for guests, owners and talent."
The upgraded website will integrate past single-brand websites to provide users with a comprehensive and friendly integrated platform experience. The website will cover all seven distinctive brands of the Radisson Hotel Group: Radisson Blu, Radisson, Radisson Collection, Radisson Red, Park Plaza, Park Inn, and Country Inn & Suites. In addition, it will also include the art'otel brand of their strategic partner PPHE Hotels Group.
The site will be fully online in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Other language support will also be updated gradually. We want to make as many guests and members as possible accessible to RadissonHotels.com in their native language.
In the new booking experience, Radisson encourages guests to quickly join the Rewards program and enjoy the membership price. Once you become a member, guests will have the opportunity to save up to 10% on their stay. The best online price is available through member discounts.
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By albertaviationRadisson Hotel Group launches its new multi-brand, mobile-optimized global website, RadissonHotels.com, which will also serve as an exclusive platform for members of the Rewards Club. After the website update is completed, the group will also launch the Radisson Blu Hotel Group APP at the end of July 2019. Radisson stated that 'this online development milestone marks the Group's move to digital leadership in the industry.' which I found very self-serving to start with, but their old website and app is more like something from the last decade, so it's refreshing to see them catching up in this regard.
Guests and members can browse the Group's more than 1,100 hotels worldwide on the updated RadissonHotels.com website and make it easy to book.
The RadissonHotels.com website and the Radisson Hotel Group app will bring a customized digital experience to the new and old members of the Rewards Club. The interactive design of the interface between the website and the app is very user-friendly and will be the central platform for earning points, viewing and redeeming points. In addition, users can view all member benefits of Rewards through the platform.
Eric De Neef, Executive Vice President and Global Chief Commercial Officer of Radisson Hotel Group, said: "The launch of RadissonHotels.com is an important milestone for us to become an industry leader. All brands can be reached through this integrated platform, which will greatly improve user experience and enhance the value of search engine optimization. RadissonHotels.com is one of the core business initiatives of our five-year plan, which will drive our business transformation and make Radisson Hotel a priority for guests, owners and talent."
The upgraded website will integrate past single-brand websites to provide users with a comprehensive and friendly integrated platform experience. The website will cover all seven distinctive brands of the Radisson Hotel Group: Radisson Blu, Radisson, Radisson Collection, Radisson Red, Park Plaza, Park Inn, and Country Inn & Suites. In addition, it will also include the art'otel brand of their strategic partner PPHE Hotels Group.
The site will be fully online in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Other language support will also be updated gradually. We want to make as many guests and members as possible accessible to RadissonHotels.com in their native language.
In the new booking experience, Radisson encourages guests to quickly join the Rewards program and enjoy the membership price. Once you become a member, guests will have the opportunity to save up to 10% on their stay. The best online price is available through member discounts.