Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.In this episode we discuss:What is customer lifetime value, why you need to think about it, and how to get accurate data around itWhat opportunities are presented when you have a strong understanding of your customer dataWhy the purchase journey is so important, how can help your customers and help yourselfWhy most brands ACOS targets are completely wrongRa...