Serving personalized content about thousands of products to millions of people requires a sophisticated content operation.

At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.

In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future.

https://ellessmedia.com/csi/rafaela-ellensburg/